Wednesday, September 26, 2007
Commercial / Advertisement
The article I chose for this assignment was a Ping Golf Advertisement that came from the back of an issue of GolfWeek Magazine. After looking at this advertisement I have found that it is particulary good. I is very successful and convincing in selling the product to the consumer. They are trying to sell a new line of golf clubs. The graphics of both the advertisement and the golf club are very appealing, making the product desireable. The colors are very eye-grabbing. The audience that tihs advertisement is intended for is anyone who plays golf or who is looking to play golf. The claim is cleary stated / implied, that by choosing this club you will improve your golf skills, allowing you to "play your best." The support for this adertisement is that Ping Golf has a good brand reputation in the golf industry. The evidence is that the club will result in longer, straighter shots. The warrant is that straighter shots will allow you to play better golf.
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I had to flip through the magazine to make sure that you were talking about PING clubs:-) I think you should ahve mentioned that this particular add is "heavy" on text and does not have any other images except for the club itself. what effect does this create? The color range is not very broad, yet it works. How is it different from the ad on p. 53 of the same magazine?
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